GM says Chevy Equinox and Traverse rolling in conquest buyers

[daveb91]

Filed under: Car Buying, Crossover, Chevrolet, GM

2010 Chevrolet Equinox - Click above for high-res image gallery

Sales - any kind of sales, regardless of who they are made to - with the possible exception of those made to fleets - are the ultimate all-important measuring stick for every automaker in the world. No matter how much the press or the public saysthey like a vehicle, if nobody is buying it, it's a flop.

But some sales are even more important than others. For instance, General Motors has sent out a press release specifically flaunting the number of so-called conquest buyers that are purchasing its latest Chevrolet Equinox and Traverse crossovers. Apparently, two-out-of-three buyers of the dynamic duo are trading in non-Chevrolet vehicles.

Further, these aren't all former GM customers. In fact, The General tells us that just nine percent of Equinox and Traverse buyers are trading in vehicles from its other core brands, and similarly small numbers are streaming in from its recently abandoned marques.

From a broader standpoint, the 120,000 crossovers that Chevrolet has sold so far this year represents an 80-percent gain over last year. Want more pro-GM-crossover statistics and bluster? You'll find plenty of 'em in the press release pasted after the break.


Gallery: Review: 2010 Chevrolet Equinox



[Source: General Motors]Continue reading GM says Chevy Equinox and Traverse rolling in conquest buyers

GM says Chevy Equinox and Traverse rolling in conquest buyers originally appeared on Autoblog on Thu, 29 Jul 2010 14:29:00 EST. Please see our terms for use of feeds.



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